04 ⎢Becoming an Effective Marketer in the Real Estate Industry with Nico Salgado
Nico has a BS in Business Marketing and Management and a minor in Economics. He also holds a Master's degree in Spanish Language Education and spent the past 18 years as a Spanish teacher while investing in real estate. Apart from teaching and...
Nico has a BS in Business Marketing and Management and a minor in Economics. He also holds a Master's degree in Spanish Language Education and spent the past 18 years as a Spanish teacher while investing in real estate. Apart from teaching and investing in real estate, Nico is an entrepreneur, coach, mentor, and leader. He is an avid surfer, woodworker, traveler, and extremely proud father. Nico began investing in real estate in 2012 with a single-family development project and has since transitioned into multifamily. He is currently a GP in 194 units valued at over $10MM. He hosts a biweekly meet-up group titled the Multifamily Investors Network NY. Nico also hosts the Small Axe podcast where he interviews industry leaders in multifamily, and he believes “it only takes a small axe to build a lasting empire”.
Let’s tune in to his story!
[00:01 - 06:04] Opening Segment
- Welcome to the podcast!
- Get to know our guest Nico Salgado
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- Bio
- I’ve always been interested in money at a young age.
- Real estate by example and starting in another country
[06:05 - 23:56] Becoming an Effective Marketer in the Real Estate Industry
- Why a professor dismayed Nico in flipping a property
- The systems of a 194 unit property
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- Networking and Investor Relations
- Education
- How a podcast and meetups leveraged Nico’s business
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- Zero to 750 growth in a database
- Branding and marketing strategies for your syndication
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- Social media platforms to try
- On beginning in the industry
- Have your operator do this
- Tech to Try!
- The Small Axe Community
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- Bob Marley’s Small Axe
- The podcast
[23:57 - 28:34] Slice of Knowledge
- Routine is Key
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- An encouraging morning routine, gratitude journal, work out, eat breakfast, listen to audiobooks and music, and a productive day ahead
- One Slice of Wisdom
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- “You can certainly do it. Just give yourself time.”
- Real Estate Multifamily Vocabulary
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- Underwriting
- Joint venture
- Exit strategy
- Books and Masterminds to Try
- Final words
- Connect with our guest, Nico in the links below
Tweetable Quotes
“If you're beginning, it's gonna just take time, and that's okay.” - Nico Salgado
“I am going to be the embodiment of what the small axe is. I'm going to show people that you don't need to come from riches to be and build a wealthy lasting empire.” - Nico Salgado
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Reach Nico through Instagram
Check out his website: https://smallaxecommunities.com/
Listen to the Small Axe Podcast
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