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Feb. 21, 2022

20 | Why Real Estate is Just Another Business with John Casmon

20 | Why Real Estate is Just Another Business with John Casmon

John Casmon launched Casmon Capital Group to help busy professionals invest in real estate without taking on a second job. We've helped families invest in close to $90M in multifamily apartments to create passive income, reduce their tax obligation,...


John Casmon launched Casmon Capital Group to help busy professionals invest in real estate without taking on a second job. We've helped families invest in close to $90M in multifamily apartments to create passive income, reduce their tax obligation, and foster generational wealth. John hosts the Target Market Insights: Multifamily + Marketing podcast. In addition, he is the co-founder of the Midwest Real Estate Networking Summit. As a former marketing executive, John oversaw marketing campaigns for General Motors, PepsiCo, and MillerCoors. 

 

Let’s tune in to his story!

 

[00:01 - 04:56] Opening Segment

 

  • Welcome to the podcast!
  • Get to know our guest John Casmon
    • Bio
    • How John continues to grow their portfolio without the hassles of being a landlord or flipper

 

[04:57 - 13:05] Why Real Estate is Just Another Business

 

  • This is Just Another Business
    • John’s executive marketing experience background
    • You are creating a branding 
  • The Brand in the Marketing
    • The brand is what other people say about you
    • Building a brand as a multifamily syndicator
  • 3C’s to Attract Capital
    • Confidence
    • Credibility
    • Connections 

 

[13:06 - 29:24] How to Build Your Investor Database

 

  • Brand building is built on interactions
  • How John met his mentor, Joe Fairless
  • The reason behind John’s coaching business
  • Be clear on what you want to solve in the real estate realm
  • Systems and processes are going to be keys to your success
  • The Legacy Round

 

[29:25 - 35:10] Slice of Knowledge

 

  • John’s Last Words
    • “Take the risk to pursue your passions.”
  • One Slice of Wisdom
    • “Believe in your training.”
  • Real Estate Multifamily Vocabulary
    • Preferred return
    • Cash-on-cash/ IRR
    • Delinquency



Tweetable Quotes

 

“At the end of the day, you are creating a brand, whether you want to or not. And if you don't take actions to drive the message, you are allowing other people to decide what that brand is.” - John Casmon

 

“You’ve got to build relationships.  You got to figure out what you need to overcome to be successful.” - John Casmon

 

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Reach John through LinkedIn and Twitter

 

Check out Casmon Capital Group and try their Sample Deal Package

 

You may also want to try listening to his podcast, Multifamily Insights



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