20 | Why Real Estate is Just Another Business with John Casmon

John Casmon launched Casmon Capital Group to help busy professionals invest in real estate without taking on a second job. We've helped families invest in close to $90M in multifamily apartments to create passive income, reduce their tax obligation, and foster generational wealth. John hosts the Target Market Insights: Multifamily + Marketing podcast. In addition, he is the co-founder of the Midwest Real Estate Networking Summit. As a former marketing executive, John oversaw marketing campaigns for General Motors, PepsiCo, and MillerCoors.

Let’s tune in to his story!

[00:01 - 04:56] Opening Segment

Welcome to the podcast!
Get to know our guest John Casmon
- Bio
- How John continues to grow their portfolio without the hassles of being a landlord or flipper

[04:57 - 13:05] Why Real Estate is Just Another Business

This is Just Another Business
- John’s executive marketing experience background
- You are creating a branding
The Brand in the Marketing
- The brand is what other people say about you
- Building a brand as a multifamily syndicator
3C’s to Attract Capital
- Confidence
- Credibility
- Connections

[13:06 - 29:24] How to Build Your Investor Database

Brand building is built on interactions
How John met his mentor, Joe Fairless
The reason behind John’s coaching business
Be clear on what you want to solve in the real estate realm
Systems and processes are going to be keys to your success
The Legacy Round

[29:25 - 35:10] Slice of Knowledge

John’s Last Words
- “Take the risk to pursue your passions.”
One Slice of Wisdom
- “Believe in your training.”

Real Estate Multifamily Vocabulary
- Preferred return
- Cash-on-cash/ IRR
- Delinquency

Books and Masterminds to Try
- Best Real Estate Investing Advice Ever Show with Joe Fairless
- The Best Ever Apartment Syndication Book by Joe Fairless and Theo Hicks
- Raising Private Capital by Matt Faircloth
- Multifamily Insights podcast with John Casmon
Final words
Connect with our guest, John in the links below

Tweetable Quotes

“At the end of the day, you are creating a brand, whether you want to or not. And if you don't take actions to drive the message, you are allowing other people to decide what that brand is.” - John Casmon

“You’ve got to build relationships. You got to figure out what you need to overcome to be successful.” - John Casmon

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Reach John through LinkedIn and Twitter

Check out Casmon Capital Group and try their Sample Deal Package

You may also want to try listening to his podcast, Multifamily Insights.

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